This Woman Found H&M's Balmain Collection On Google And Leaked Them

    A woman found the images through a fluke Google search and leaked them on Instagram. UPDATE: Some of the photos have been taken down since this post was originally published.

    Augusta Falletta
    by Augusta Falletta

    BuzzFeed Staff

    Back in May 2015, H&M announced a designer collaboration with Balmain.

    Jason Merritt / Via Getty Images

    Here's Olivier Rousteing, creative director for Balmain, with Jourdan Dunn and Kendall Jenner wearing pieces from the collection.

    This week, Instagram user Kathryn Swartz Rees found 99 photos from the collection, set to debut Nov. 5, and posted them on her account.

    H&M

    Swartz Rees told BuzzFeed Life, "While searching for editorial images of the collection (being a month out, the timing was right) I came across a Google search result from H&M's domain with an abnormal page title."

    H&M

    Rees added, "Custom search parameters are incredibly useful. I clicked though and it was the full working promotional experience for the collection. I found the working page just after 5 p.m. on Tuesday, Oct. 6, and began uploading the photos to Instagram shortly after."

    A representative from H&M told BuzzFeed Life, "Images from our Balmain x H&M collaboration have surfaced. We are pleasantly surprised by our fans positive reaction to the collection."

    H&M

    The representative added, "We look forward to share more from the #HMBalmaination in the coming weeks.”

    UPDATE

    Since this story was originally published, Kathryn Swartz Rees's account has been disabled by Instagram.

    Another Instagram account, @Balmainxhm, has posted a majority of the photos to its page.

    Here are 47 leaked photos from the collection: