Pinterest Accidentally Built A Better Search Engine Than Google

Nine out of ten times, Pinterest search actually beats Google image search. Pinspiring.

Pinterest was built for *discovery* but with its recent acquisition of Punchfork and real upgrades to the search feature, the user experience has vastly improved. While Pinterest search results can be broad and a little all over the place, it can actually be more useful than Google’s bread-and-butter product.

Google, you are SO obvious.

ID: 1227841

2. 1. Pinterest search for STRIPES: clothes, art, design

ID: 1227776

3. Google search for STRIPES: stripes

ID: 1227774

4. 2. Pinterest search for RUFFLES: dresses, skirts, cakes, ruffles!

ID: 1227770

5. Google search for RUFFLES: chips

ID: 1227771

6. 3. Pinterest search for BLUE: a kitchen, sunset, candles, a church, paint, ~ambience~

ID: 1227759

7. Google search for BLUE: the color

ID: 1227756

8. 4. Pinterest search for CHEVRON: table runners, clothes, handbags, art, design

ID: 1227894

9. Google search for CHEVRON: hello OIL

ID: 1227764

10. 5. Pinterest search for ANGRY: cute and irritated animals plus one kid in timeout

ID: 1228312

11. Google search for ANGRY: crappy stock images

ID: 1228300

12. 6. Pinterest search for COOKIES: Oreos, a candle, chocolate-dipped, fancy, packaged

ID: 1227765

13. Google search for COOKIES: chocolate chip BORING

ID: 1227763

14. 7. Pinterest search for EGGS: bird eggs, painted, pink, hard boiled, eggs on tomatoes, eggs on toast

ID: 1227766

15. Google search for EGGS: stuff from a chicken’s butt

ID: 1227767

16. 8. Pinterest search for CALIFORNIA: lofts, water, bridges, filters, camp sites, bridges, sunshine

ID: 1227760

17. Google search for CALIFORNIA: maps

ID: 1227938

18. 9. Pinterest search for IPHONE: cookies, covers, stars, stripes, skulls, iphones

ID: 1228215

19. Google search for IPHONE: iphones

ID: 1228241

20. 10. Pinterest search for LOVE: nothing?

ID: 1228421

21. Google search for LOVE: better than Pinterest

ID: 1228424

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Ashley McCollum is Chief of Staff at BuzzFeed. Contact her at
Contact Ashley McCollum at

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