I originally thought this was a ad that called Mounties smelly people that couldn't be with women.

I feel like it was counter-productive of them to claim to be Canada's #1 deodorant, might as well just say Terrible's #1 deodorant.

I read this as “For men who'd rather be on a woman than on a horse.” Then I re-read it and was disappointed.

Axe Antipersperant Cuz smart comershals wuld tayk brane power, power needed to has sex with woman

What happens if I put on axe, then old spice? Do I get to ride on a horse with a woman? Or do I just repel everyone of either sex for a week?

so, gay men can't use it?

I hate how most people who wear Axe practically BATHE in it. You can smell them from a mile away and a small shield of fumes coats their body like mosquito repellent. Blergh.

Axe: For men who would rather smell like a high school locker room than an adult.

Well if it's good enough for Canada…

I actually hated the Old Spice ad campaign. That ad with Terry Crews and his yelling pectorals or whatever was too annoying.

All out war in 3…2…1… TEAM OLD SPICE!

for the love of kern!

Old Spice is about treating women like the graceful, wonderful individuals they are. Axe is about treating women like objects.  Ugh.