19 Words That Mean Something Completely Different To Ad/PR Folks

*SIGH*

1. “Approval”

What it usually means: The action of officially agreeing to something or accepting something as satisfactory.

What it means to Ad/PR people: Something you will probably never get from the client the first time around.

2. “Briefs”

What it usually means: A type of underwear worn by males.

What it means to Ad/PR people: A lifeline document that creatives try to ignore until account badgers them to follow it.

3. “Status”

What it usually means: Something you update on Facebook.

What it means to Ad/PR people: An hour-long meeting that no one pays attention to until they have to speak.

4. “Deck”

What it usually means: The floor of a ship or the outdoor floor of a building made out of wood.

What it means to Ad/PR people: Industry lingo for “Powerpoint,” which signifies the perpetual decline of your life.

5. “Out sick”

What it usually means: Taking the day off to recover from an illness.

What it means to Ad/PR people: Taking the day off to recover from one hell of a hangover.

6. “Media”

What it usually means: Communication expressed through various types of platforms.

What it means to Ad/PR people: A department that works in Excel and gets free shit from reps all day.

7. “Holiday party”

What it usually means: A fairly reserved company party.

What it means to Ad/PR people: A straight-up shit show.

8. “Time sheets”

What it usually means: A company system to track your hours.

What it means to Ad/PR people: That time of the week where you scramble to make up your hours and are forced to use 5,000 different job numbers.

9. “Client”

What it usually means: A person or organization using the services of a professional person or company.

What it means to Ad/PR people: Someone who destroys your creative dreams but you keep kissing ass anyway because there’s really no other choice.

10. “Retainer”

AMC / giphy.com

What it usually means: A device you put in your mouth to keep your teeth from moving.

What it means to Ad/PR people: A contract clients just LOVE to violate by asking for more work that isn’t included and is essentially free of cost.

11. “Insights”

What it usually means: The understanding of the specific cause and effect of something.

What it means to Ad/PR people: The strategy portion of the deck lined with bullets of bullshit.

12. “Doctor appointment”

What it usually means: When a person makes an appointment with a doctor to get a check-up or treat an illness.

What it means to Ad/PR people: I’ll be out for two hours interviewing for another job.

13. “Lunch”

What it usually means: That time of day you eat food, usually around noon.

What it means to Ad/PR people: When you finally get around to eating something very sad at your desk.

14. “Vacation”

What it usually means: A period of time you take off work to relax.

What it means to Ad/PR people: LOL *checks email incessantly*

15. “Raise”

What it usually means: When your current job gives you an increase in pay.

What it means to Ad/PR people: An increase in pay that’s achieved by switching agencies.

16. “Mute”

What it usually means: A button you press to turn the sound off the TV.

What it means to Ad/PR people: A button you press during a call when you need to talk shit about the people on the other end.

17. “Budget”

What it usually means: A quantitative expression of a plan for a defined period of time.

What it means to Ad/PR people: An amount of money dedicated to a project that is always too low to do anything innovative or exceptionally creative.

18. “Pitching”

What it usually means: That thing a player does in baseball.

What it means to Ad/PR people: One to two soul-crushing weeks of hell in which you are hoping to win new business.

19. “Seminar”

What it usually means: A form of academic instruction provided by a company.

What it means to Ad/PR people: FREE FOOD!

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