Source: adsoftheworld.com
Dove Body Milk: Creative Advertising
You know those little hand cream samples that comes in magazines and the mail? The ones you never use and throw away? Dove came up with a creative idea to have people actually try their product. They sent a de-misting pen to a variety of hotels, and had them write a message about Dove on the mirror, pointing to the product. After the guest would have a shower, the message would appear when the rest of the mirror steamed up - the perfect time to try the product! Hard to ignore, right? (And a little creepy.)
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Facebook Conversations
7 Responses So Far
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It rubs the lotion on its skin or else it gets the hose again…
- Gatchaman thinks Dove Body Milk: Creative Advertising is LOL
- JKSxo thinks Dove Body Milk: Creative Advertising is LOL
- sarahkate thinks Dove Body Milk: Creative Advertising is OMG
- carty Dove Body Milk: Creative Advertising
- Nicolle S. Dove Body Milk: Creative Advertising
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Even in a hotel bathroom, you can't escape advertising.
- Granada W thinks Dove Body Milk: Creative Advertising is LOL
- Brandon Caballero Dove Body Milk: Creative Advertising
- Bree thinks Dove Body Milk: Creative Advertising is LOL
- jessicat5 thinks Dove Body Milk: Creative Advertising is WTF
- Kathleen S. thinks Dove Body Milk: Creative Advertising is LOL
- Bryant T. thinks Dove Body Milk: Creative Advertising is WTF
- soullessecho thinks Dove Body Milk: Creative Advertising is WTF
- badwolf thinks Dove Body Milk: Creative Advertising is OMG
- Tia D. thinks Dove Body Milk: Creative Advertising is LOL
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That's what I would draw.
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it's like ghosts are telling you to do it! and you should always do what ghosts tell you… right?
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And they really think the people at the hotel are going to write about the product?
Psh, if its the people that clean the rooms I think they'll be some angry messages. For realz.
- Rebecca E. Dove Body Milk: Creative Advertising and thinks it’s OMG & Old
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gives me an idea
- bloggerkaycee thinks Dove Body Milk: Creative Advertising is LOL
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Creepy
- Erin Robbins thinks Dove Body Milk: Creative Advertising is WTF
- Eduardo M. thinks Dove Body Milk: Creative Advertising is Cute, WTF & OMG
- Lauren M. thinks Dove Body Milk: Creative Advertising is LOL
