The Publisher’s Information Bureau found that “Maxim‘“s ad pages dropped 26.7% this quarter, making it one of the biggest losers among the 218 magazines the group surveyed (others with steep declines include “In Touch” and “Martha Stewart Living”).
But “Maxim” president Ben Madden predicts a recovery — he told Shift in a statement, “May through the end of the year looks very strong in print. Digital (including mobile) and events business is growing at a very strong rate.” No word on whether the ad decline has anything to do with women refusing to date “Maxim” readers.
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