Why Do You Think “Maxim” Lost So Many Ad Pages?
Maxim is one of several magazines with steep declines in ad pages in the first quarter of 2012. They told Shift they’re turning it around.
The Publisher’s Information Bureau found that “Maxim‘“s ad pages dropped 26.7% this quarter, making it one of the biggest losers among the 218 magazines the group surveyed (others with steep declines include “In Touch” and “Martha Stewart Living”).
But “Maxim” president Ben Madden predicts a recovery — he told Shift in a statement, “May through the end of the year looks very strong in print. Digital (including mobile) and events business is growing at a very strong rate.” No word on whether the ad decline has anything to do with women refusing to date “Maxim” readers.
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- Cinnamon Broom Why Do You Think "Maxim" Lost So Many...
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Cinnamon Broom 2 months agoTo me, Maxim is worse than porn. I hate it. Because porn knows its place. But Maxim is porn masquerading as GQ.
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- Djymera thinks Why Do You Think "Maxim" Lost So Many... is Trashy
- fanaca thinks Why Do You Think "Maxim" Lost So Many... is Fail
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Dennis Fanning a year agoBecause they managed to out-ass an ass cover with their “clever” blurbs.
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