If Twitter is the brain of the social web — lots of chatter, commentary, and argument — then Facebook is the heart — a place for liking, sharing, and emotions. BuzzFeed analyzed a selection of top posts from the past week to find out what percent of their traffic came from Twitter and what percent came from Facebook. Above, our Brain/Heart Matrix for May 1 through May 7.
3. The Most Brainy Stories
These got the highest percentage of traffic from Twitter of the stories we looked at:
This BuzzReads story got 11.14% of its traffic from Twitter.
11.28% of this Politics story’s traffic came through Twitter.
Another BuzzReads story; this one got 16.67% of its traffic from Twitter.
This BuzzFeed Music piece got 23.33% of its traffic from Twitter.
26.25% of this BuzzFeed Sports story’s traffic came from Twitter.
9. And The Most Heartfelt
These stories got the highest percentage of their traffic from Facebook:
This BuzzFeed Animals story got just over half — 51.78% — of its traffic from Facebook.
This Fashion post got 54.38% of its traffic from Facebook.
56.62% of this BuzzFeed UK story’s views came from Facebook.
Terrible handshakes are popular on Facebook — 57.64% of this story’s traffic came from the social network.
This story got the highest percentage of Facebook traffic of all — a full 71.01% of its over a million views came through Facebook.