The BuzzFeed Brain/Heart Matrix

Find out which stories blew up on Twitter (the brain of the internet) and Facebook (the heart).

Design by John Gara for BuzzFeed

If Twitter is the brain of the social web — lots of chatter, commentary, and argument — then Facebook is the heart — a place for liking, sharing, and emotions. BuzzFeed analyzed a selection of top posts from the past week to find out what percent of their traffic came from Twitter and what percent came from Facebook. Above, our Brain/Heart Matrix for May 1 through May 7.

3. The Most Brainy Stories


These got the highest percentage of traffic from Twitter of the stories we looked at:

4. 5. “Deep Inside The Biggest Little Dildo Factory In America”

This BuzzReads story got 11.14% of its traffic from Twitter.

5. 4. “Federal Government Hunkers Down For Massive Cyber Attack Tuesday”

11.28% of this Politics story’s traffic came through Twitter.

6. 3. “The Expendables: Inside America’s Elite Search And Rescue Dog Training Center”

Another BuzzReads story; this one got 16.67% of its traffic from Twitter.

7. 2. “7 Female Musicians Discuss Their Experiences With Sexism”

This BuzzFeed Music piece got 23.33% of its traffic from Twitter.

8. 1. “Jason Kidd Is Turning Into A Ghost”

26.25% of this BuzzFeed Sports story’s traffic came from Twitter.

9. And The Most Heartfelt


These stories got the highest percentage of their traffic from Facebook:

10. 5. “The Best Of ‘First-World Cat Problems’”

This BuzzFeed Animals story got just over half — 51.78% — of its traffic from Facebook.

11. 4. “What It’s Like Shopping At Forever 21”

This Fashion post got 54.38% of its traffic from Facebook.

12. 3. “The 9 Types Of Hangover We’ve All Endured”

56.62% of this BuzzFeed UK story’s views came from Facebook.

13. 2. “The 21 Most Awkward Moments In Handshake History”

Terrible handshakes are popular on Facebook — 57.64% of this story’s traffic came from the social network.

14. 1. “27 Things You Had To Deal With As The Only Black Kid In Your Class”

This story got the highest percentage of Facebook traffic of all — a full 71.01% of its over a million views came through Facebook.

Check out more articles on BuzzFeed.com!

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