The Evolution Of Yves Saint Laurent, From The ’60s To Now

New creative director Hedi Slimane says the direction he’s taking with the brand now pays homage to Saint Laurent’s roots. Can you see it?

1. 1966

An ad promoting the first boutique opening of YSL’s Rive Gauche line.

2. 1973

An ad from the Fall/Winter 1973 collection.

14. 1980

Iman in Yves Saint Laurent ads.

16. 1981

Featuring Andie MacDowell.

21. 1988

Starring Naomi Campbell.

25. 1992

With Karen Mulder.

28. 1997

With Kate Moss.

29. 1999

A modern take on Mona Lisa.

33. 2003

Featuring Christy Turlington.

34. 2005

With Karen Elson.

35. 2006

Shot by Juergen Teller.

36. 2007

Another campaign featuring Karen Elson.

37. 2008

Kate Moss’s vision is obscured by typography and bangs.

38. 2009

90s supermodel flashback with Christy Turlington.

43. Today

The controversial ad starring Courtney love.

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