honestly, asanon-gamer (as in,Ionly ever played cartoon character games, racing games, and stayed far away from first person shooters) withawii in my household,iused the game console mostly for watching netflix. i’d play games here or there, but the multifunctionality was what appealed to me asanon-gamer. easy to operate, customizable, “new” in terms of the wii motion remote, that’s whatiwas in it for. gaming companies need to realize that gamers will always want high performing games, but their business is entertainment. if they don’t quickly start appealing to greater audiences, they will die out, especially as games like “halo” and “call of duty” get repetitive with continued sequels. they aren’t making consoles to make gamers happy. they are making consoles to make money. the faster they realize that their business is evolving, the better. to compare to another industry, take american car manufacturers vs. japanese. the japanese embraced fuel economy and hybrid engines YEARS ago, making them the star players of their lines, while continuing to offer options to more niche markets. american car makers ignored it, refusing to see it as the future of car manufacturing, assuming consumers would want what they always wanted: bigger, more powerful, etc. They eventually caught on, but by then it was too late, and they literally had to ask the government for help to stay afloat. Microsoft, like the Japanese auto industry, is ahead of the curve in seeking innovation to widen their market share past the very self-contained world of gamers.