The number of farmer suicides in India has increased drastically over the last few years.
Skymet Weather, one of India's premier forecast portals, released a short film to highlight the issue.
View this video on YouTube
The film follows a farmer’s daughter, and reveals a deep fear that her father won’t come back from work one day.
She secretly follows him to work, and only leaves when she's certain that he will return home that day.
She finds some rope in her house, and despite her efforts to hide it, she comes across her father tying it on a tree.
Although the film ends on a happier note, its tragic message resonates long after it ends.
The day after the video's release, #HelpTheFarmer rose to the top trend in India.
It garnered positive reactions and support from many people:
Don't forget to share this& spread awareness regarding such a serious issue! #HelpTheFarmer @SkymetWeather http://t.co/uLjUtIB1r6 …
This is a boon for our Farmers @SkymetWeather #HelpTheFarmer http://t.co/wzlQZEjMf4
Such a Superb Initiative by @SkymetWeather #HelpTheFarmer http://t.co/0SkhZJa0cq
Support #HelpTheFarmer Initiative by @SkymetWeather Help them reach out to all Farmers Lets Save Lives! https://t.co/muGY1oXg7d …