Michelle Obama’s Democratic Convention Speech By The Numbers

It took 26 minutes, garnered 28,000 tweets per minute, and included 29 mentions of Barack.

Image by Jessica Rinaldi / Reuters

28,003
The number of tweets per minute once Michelle Obama’s speech ended, or “about double the number after Romney’s acceptance speech last week, which was 14,289 tweets per minute at its peak,” reports USA Today.

26
The number of minutes Michelle’s speech took. (Ann Romney spoke for 22 minutes.)

13
The number of times Michelle said “mom” or “mother” in her speech. (Ann said “mom” or “mother” 12 times.)

7
The number of times Michelle said “women.” (Ann said women twice, including once to deliver the famous line: “I love you, women!”)

6
The number of times Michelle said “husband.” (Ann said “husband” twice.)

29
The number of times Michelle said “Barack.” (Ann said “Mitt” 15 times.)

0
The number of times Michelle said “Mitt Romney.” (Ann also did not mention Barack Obama in her RNC speech.)

7
The number of grade levels above Ann Romney’s speech Michelle’s speech was written, reports the University of Minnesota’s Humphrey School of Public Affairs. According to the Flesch-Kincaid readability test, which assesses “the readability level of written text” and translates it to a grade level, the school determined Michelle’s speech was at a 12.84 grade level, while Ann’s was at a 5.80 grade level.

5
The number of pre-DNC speech “Who Wore It Better” polls by E! Michelle beat Ann Romney in. Ann beat Michelle in only one of six face-offs: blue dresses!!!

$695
The estimated pre-tax cost of both Michelle Obama’s Tracy Reese dress and J. Crew shoes. The dress has not hit stores yet, so the price is being pinned at around $395 to $450 judging by the brand’s similar styles currently on the racks. We also do not know the cost of Michelle Obama’s earrings. (The red Oscar de la Renta shirtdress Ann wore for her RNC speech has a $1,990 price tag, according to the Times.)

Image by Eric Thayer / Reuters