Stop whatever you're doing and go to the @LatinoMix1057 website. They've been playing Nelly for 9 consecutive hours. It is incredible.
1. Latino Mix 105.7, a California radio station, has been playing the very important early ’00s rap song “Hot in Herre” by Nelly non-stop since at least 3 p.m. on Friday.
2. If you don’t believe me please ditch all of your weekend plans and live stream it here for yourself.
3. Apparently the station is pulling the stunt to re-brand themselves as “HOT 105.7.”
See what they did there? “HOT” like “It’s HOT in herre.” Good one, 105.7.
4. People seem pretty pleased with the station.
12. We didn’t know we missed you this much, Nelly. Happy early birthday everybody.
Correction: A previous version of this article misstated Hot In Herre as a ’90s song. It actually came out in 2002. The author is pretty embarrassed by this because she felt confident in her knowledge of ’90s hip-hop, and apologizes profusely for the grave error.