A San Francisco Radio Station Has Been Playing Nelly For 18 Straight Hours

God help us all.

1. Latino Mix 105.7, a California radio station, has been playing the very important early ’00s rap song “Hot in Herre” by Nelly non-stop since at least 3 p.m. on Friday.

2. If you don’t believe me please ditch all of your weekend plans and live stream it here for yourself.

Nelly / Via breatheheavy.com

3. Apparently the station is pulling the stunt to re-brand themselves as “HOT 105.7.”

Mario Anzuoni / Reuters

See what they did there? “HOT” like “It’s HOT in herre.” Good one, 105.7.

4. People seem pretty pleased with the station.

11. Because you can never hear enough of: GOOD GRACIOUS, ASS IS BODACIOUS.

 

12. We didn’t know we missed you this much, Nelly. Happy early birthday everybody.

H/t Gawker

Correction: A previous version of this article misstated Hot In Herre as a ’90s song. It actually came out in 2002. The author is pretty embarrassed by this because she felt confident in her knowledge of ’90s hip-hop, and apologizes profusely for the grave error.

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    Now Buzzing