1. Go casual gradually.
Don’t bail on your usual style the morning after the most crushing defeat of your life. Doing a fashion 180 overnight would be the OPPOSITE of “Romney Casual”. Just top off that glass of chocolate milk and relax. The struggle’s over now.
2. Come back in black.
No better time to unveil your change-of-life change of wardrobe than a Twilight movie date with the missus. But only give the press a blurry glimpse. That’s an enigmatic style choice worthy of Johnny Cash, the guy from that movie you saw on your plane.
3. Unbutton, but never untuck.
When treating his lady to some after-Twilight pizza, a “Romney Casual” Man leaves his uppermost upper chest exposed, real friendly-like. But the shirt hem? Sorry, the staff of Sammy’s Woodfired Pizza in La Jolla, CA. That’s for Ann’s eyes only.
5. …and you’re the one behind the wheel.
So roll up those sleeves because you’re living to the max at Disneyland, and not because your handler says it’ll look blue collar.
6. Never be casual about that steely gaze.
One second they’re thinking you lost the election, next second they’re lost in those oceans of dark brown you call your eyes.
7. Don’t text. Call.
“Romney Casual” isn’t about avoiding personal interaction. It’s about taking the time to connect with people in a real and human way (seriously, it is).
8. OWN THE NIGHT.
The “Romney Casual” Man is a gentleman in the streets, but a freak in the…streets, after sundown.
9. Remember what’s important, but don’t let it stress you out.
Let loose! Grab a hold of your special lady! It’s Thanksgiving, the kids will be over soon, and hey, your staff probably needs to get going on that turkey.