2. Fashion and lifestyle magazines’ September issues are traditionally the year’s biggest sellers.
They’re packed with ads, and they feature the first editorials featuring the fall season’s new collections. They’re also often fronted by top-of-the-A-list folk — or at least those as close to the A-list as the magazine’s PR team can wrangle. Sample cover stories: Gwyneth Paltrow’s struggles to fit two yoga classes into her busy day’s schedule; Miley Cyrus posing with a baby lion because, wait for it, neither can be tamed.
This year, Ebony magazine is taking a different approach: