Abraham Lincoln Is A Hipster Now, Apparently

G.H. Bass & Co. re-imagine the penny, but WITH PLAID. You might say this makes no cents.

1. Enjoy the abstract new campaign from classic footwear brand G.H. Bass & Co: Shiny new Bushwick resident Abraham “call me Abe, dude” Lincoln resplendent in lumberjack plaid and an unkempt beard.

Courtesy of G.H. Bass & Co.

“Abe” also plays the harmonica — you can just tell.

2. This looks suspiciously like a cardigan.

3. AND IS THIS A THRIFT STORE-PURCHASED HAWAIIAN SHIRT? Why, I think it is.

Courtesy of G.H. Bass & Co.

So prototypically hip that it’s square even though the coin in question is circular. It’s a paradox, really.

5. Here’s the new campaign in full.

Courtesy of G.H. Bass & Co.

6. Sure, it’s a bit silly.

Courtesy of G.H. Bass & Co.

7. But the loafers are great. Who doesn’t love a pair of Bass Weejuns?

Courtesy of G.H. Bass & Co.

8. Ok, just not this pair. Still not at peace with the presidential plaid.

Courtesy of G.H. Bass & Co.

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