Promoted
Style

Abraham Lincoln Is A Hipster Now, Apparently

G.H. Bass & Co. re-imagine the penny, but WITH PLAID. You might say this makes no cents.

1. Enjoy the abstract new campaign from classic footwear brand G.H. Bass & Co: Shiny new Bushwick resident Abraham “call me Abe, dude” Lincoln resplendent in lumberjack plaid and an unkempt beard.

Courtesy of G.H. Bass & Co.

“Abe” also plays the harmonica — you can just tell.

2. This looks suspiciously like a cardigan.

3. AND IS THIS A THRIFT STORE-PURCHASED HAWAIIAN SHIRT? Why, I think it is.

Courtesy of G.H. Bass & Co.

So prototypically hip that it’s square even though the coin in question is circular. It’s a paradox, really.

5. Here’s the new campaign in full.

Courtesy of G.H. Bass & Co.

6. Sure, it’s a bit silly.

Courtesy of G.H. Bass & Co.

7. But the loafers are great. Who doesn’t love a pair of Bass Weejuns?

Courtesy of G.H. Bass & Co.

8. Ok, just not this pair. Still not at peace with the presidential plaid.

Courtesy of G.H. Bass & Co.

Check out more articles on BuzzFeed.com!

 
 

    Contributions

    Here Are The Top Stories
    • Police in Athens used pepper spray on protesters two days ahead of Greece's major bailout vote.
    • A medical helicopter crashed in Colorado. The crash killed the pilot and injured two crew members.
    • Serena Williams survived an upset at Wimbledon and defeated current Britain's Heather Watson. She'll play her older sister Venus in the next round of the tournament ?
    Get The News App

    Now Buzzing