ZOO Weekly magazine has published a special ANZAC commemorative issue that puts the R-rating into Remembrance.
The tribute to the ANZACs features an eight-page spread and an interview with swimsuit model Erin Pash, posing in various bikinis in front of wartime propaganda posters.
Asked why she finds men in uniform attractive, Pash says "They're bad-arses, they have guns, and they're fit and well-built... And they do what they're told!"
Ms. Pash says she was "honoured" to be featured on the cover.
It was blasted on the magazine's Facebook page, with one person commenting "Sweet merciful jesus what idiotic editorial director possibly thought this was a good idea."
Also Gabi Grecko was there for some reason, displaying an impressive misunderstanding of how Facebook works.
Other people on social media described the cover as "gross" and "creepy".
How did anyone think this was a good idea? Zoo Weekly has a "special commemorative issue" for Anzac Day. So gross.
@sallywhyte @NewtonMark the brainstorm: "ANZAC day landings... were on a beach right?" "Bikinis!" "She can be holding a poppy?" "Nailed it."
@sallywhyte @JB_AU that's a special kind of awful
And some compared it to Woolworths ill-fated "Fresh In Our Memories" campaign.
The only thing this Special Commemorative Edition Zoo Magazine is missing is the headline #FreshInOurMammaries.
You stay classy, Zoo magazine. (via @BernardKeane)