1. So Kim Kardashian: Hollywood is the life-ruiningly fun iOS game that literally everyone on the planet is obsessed with right now.
2. The game is pretty heavily branded with the Kardashian name.
It even includes a plot line where your character works at KARDASH, a Kardashian-owned boutique in Miami. Remember this for later.
4. DO YOU?????
5. Take another look at the loading screen for Kim Kardashian: Hollywood. What do you see?
6. There’s Kim.
7. There’s the Hollywood sign replaced with “Kardashian.”
8. And there’s…the teeny-tiny number 668 inscribed on one of the buildings?
What’s that about?