Kids are influenced by parents, peers, and pop culture that surrounds them. Research show that peers are more influential for tweens and adolescents than parents. The reason Pepsi pays Katy Perry so much to endorse Pepsi, is that they know it makes Pepsi an “in” drink by association. Thus, selling Pepsi to kids. Sugared drinks are not good for kids. Research shows that they are a big factor in obesity in young people (and adults for that matter). Celebs that appeal to kids, tweens, and adolescents should be very careful about their endorsements since they are helping to endanger the health of a highly suggestible group of young people at a crucial time in their life when they are forming health habits and making choices that effect their health long into the future.