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Tokyo’s Street Fashion Is Ridiculous And Amazing

Photographer Thomas C Card spent Spring 2012 taking these photos. They’re the loopiest looks you’ll see today.

1. Japanese fashion tribes originated in the early 1990s.

Thomas C Card

2. Young people, particularly young women, began rebelling against traditional Japanese culture.

Thomas C Card

3. Marked by playfulness and inventiveness, these styles have impacted fashion trends around the world.

Thomas C Card

4. These images are from Tokyo Adorned, Card’s first book.

Thomas C Card

5. The book’s release marks the third anniversary of the tsunami that hit Japan in 2011.

Thomas C Card

6. Card says: “When the earthquake and tsunami devastated Japan, the country experienced an upsurge of national pride.”

Thomas C Card

7. “Participants in street fashion increasingly celebrated their unique placement within the Japanese culture at large.”

Thomas C Card

8. “These photographs provide a window into these people’s innermost perceptions of themselves.”

Thomas C Card

9. Card told Slate: “The thing I found absolutely amazing once I was on the ground in Tokyo was that the fashions were very much centered around the individual and less around the tribe.”

Thomas C Card

10. “In the early part of our production process, we were thinking of this as different tribes and groups that were very close and defined. I was thrilled when I got there to find that nearly all the girls really view this as an expression of themselves.”

Thomas C Card

11. In an essay written for the book, Buzz Spector, Dean of the Art School at Washington University, writes: “Thomas’s great skill is in ensuring that viewers focus on the subjects rather than the photographer’s technique.”

Thomas C Card

12. Some of the proceeds from the book will go to Second Harvest Japan, the only nationwide food bank in Japan.

Thomas C Card

13. Amazing.

Thomas C Card.

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Alan White is a reporter for BuzzFeed News and is based in London.
 
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