1. Two days ago Sky News apologised after reporter Colin Brazier did this at the MH17 crash site.
3. In a moving piece, he describes seeing a pink drinking flask that looked like one owned by his daughter:
I bent down and, what my Twitter critics cannot hear – because of the sound quality of internet replays of the broadcast – is that I had lost it. It is a cardinal sin of broadcasting, in my book anyway, to start blubbing on-air. I fought for some self-control, not thinking all that clearly as I did so.
Too late, I realised that I was crossing a line. I thought aloud: ‘We shouldn’t be doing this… This is a mistake,’ an instant apology that was only selectively quoted by those determined to see what I did as a powerful example of journalistic vulturism.
4. The apology has been well received on social media.
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