So. You know how in recent years the emergence of discount superstores like Aldi and Lidl have really spooked the likes of Sainsbury's, Tesco, Asda, and Morrisons?
And so they're trying lots of tricks like Black Friday, which means today we saw this kind of lunacy?
Not to mention this kind of lunacy?
Well here's Aldi's response.
And it probably won't please those competitors....
Hmm, we think we did #BlackFriday last week. Although it was just called “Friday”. And it's the same every day!