Execute from both a content and audience basis, with the ability to optimize towards conversion in certain circumstances/events.

It has to be *blood* they’re consuming, and not anything else, right? And it has to be a *snake’s* blood and no other animal’s blood, right? And it can’t just be any old snake whose blood they’re drinking — it has to be a *cobra*, right? Just want to make sure I understand this BS chest-thumping exercise correctly.