These Interactive Billboards For British Airways Are Rather Nifty

#lookup.

1. As part of British Airways’ new “Look Up” campaign, they’ve installed interactive billboards in London and Chiswick. Like this.

2. The nifty bit is that the billboards have been programmed so that whenever a BA flight passes by, the child on the billboard gets up and points to it.

BA

BA

 

3. The campaign was created by Ogilvy Group UK. Watch the full campaign below.

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