The Most Effective Emergency Services Advertisement You’ll See Today

Courtesy of the East Midlands Ambulance Service.

1. The East Midlands Ambulance Service have rolled out a new ad campaign.

2. There are three ads in the series.

3. Including “We risk our lives to save yours”.

4. And a comparison with the fire service.

5. The ads come in response to a misuse of ambulances in the area.

Elsewhere in the UK, ambulances have been requested for reasons such as: “a pigeon in m back garden I think it’s dead”, a broken fingernail, an eyelash in the eye, and “an insect has crawled in my ear while I was asleep”, a spokesman from EMAS told BuzzFeed.

7. The team hopes to encourage patients to think twice before phoning for an ambulance.

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