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TV Ad Pie May Be Smaller Than Expected, But Major Cable Players Are Having Decent Ad-rate Gains For 2012-13

The major cable concerns are nearing the upfront finish line, with most 70 percent to 80 percent finished with advance commitments for 2012-13. GroupM only started registering budgets on Tuesday, pushing the time line back a few days, but most shoul…

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TV Ad Pie May Be Smaller Than Expected, Bu...
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