Advertising Week Walk Of Fame

  • Everybody Wants To Be Flo, The Progressive Girl

    Celebrity Buzz Flo, the Progressive girl, is one of the most recognized advertizing icons ever. And because of that, people love to dress as her for Halloween. Here are some of the best Flo lookalikes. Love Flo? Vote for her in the “Pick Your Favorite Advertising Icon” poll. The winning selections will be on display at Advertising Week 8 in New York City starting October 3rd.

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  • The Fabled Tales Of The Most Interesting Man In The World

    Style Buzz If he were to pat you on the back, you would list it on your resume. He's been everywhere around the world, to places no-one else has ever been. He's the Most Interesting Man in the World. Take a look at the background to his emergence into the cultural lexicon, and choose your favorite advertising icon for Advertising Week 8, starting October 3 in NYC.

    • Campaign origins

      Campaign origins

      The campaign was spearheaded by marketing firm Euro RSCG, which was hired by Cuauhtémoc-Moctezuma Brewery (Dos Equis's producer) in 2006, when the advertisements first began. When Euro RSCG decided upon the character, the Most Interesting Man in the World, their rationale was thus: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly." Accordingly, the advertisements surrounding the Most Interesting Man--portrayed by actor Jonathan Goldsmith--focus on detailing his expansive travels, unique opinions, and lavish lifestyle.

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  • Awesome Old School Ads Featuring The Jolly Green Giant

    Culture Buzz The Jolly Green Giant has stood for great advertising since 1928 (and he hasn't sat down since). See the evolution of this beloved character below and be sure to vote for your personal favorite figure in the “Pick Your Favorite Advertising Icon” poll. The winning selections will be on display at Advertising Week 8 in New York City starting October 3rd.

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About Me

Advertising Week is the world’s premier annual gathering of marketing and communications leaders. With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influen…

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