Social Advertising: Content Worth Sharing

"There's no reason why advertising content shouldn't aim to be as informative or delightful as an original online piece…BuzzFeed gets that." - The Atlantic

Social Advertising is Both Art and Science

Creating content worth sharing requires an emotional connection between the brand and the consumer.

BuzzFeed automatically optimizes and promotes your most shareable content.

150+ Million monthly uniques 50% are 18-34 years old Source: Google Analytics, Comscore
50% of our traffic is mobile, and growing Source: Google Analytics
150+ Million monthly video views 6.5+ million YouTube subscribers Source: YouTube Analytics

There’s More Than One Way To Go Social

Custom Social Posts

BuzzFeed’s in-house creative team works with brands and agencies to craft custom social posts that are designed for sharing. Content ranges from humor to inspirational, and comes in various formats, lists to premium content like quizzes, infographics, and cinemagraphs. Custom social posts are crafted in an authentic voice that communicates a brand’s aspirations and themes, and inspires consumers to share. BuzzFeed clients see an average lift of 55% in brand affinity and 88% in purchase intent from our custom social content!* *average across Nielsen Online Brand Effect studies

Promotion and Story Units

Story units are seamlessly integrated across BuzzFeed and promote custom content on the homepage, sitewide, social thumbnail, and mobile. They are designed to optimize success and promote top performing posts by rotating them within the story units. Click-through rates for story units have proven to be 10x the industry standard for banner ads. Promotion and story units are included in every BuzzFeed program.

Social Discovery

Social Discovery is the process of discovering news and information through social networks and feeds. BuzzFeed’s SoDisco Team specializes in this process and promotes branded content through native ads on social networks. With the ability to target specific audiences and serve them content they would want to engage with, Social Discovery is proven to boost user engagement with advertiser content and is included as a line item in every BuzzFeed program.

Video

BuzzFeed Video produces original video content designed for the social web. With a dedicated staff and production studio based in Los Angeles, BuzzFeed Video works with brands to create instant hits like Friskie's "Dear Kitten" and GE's "Are You A Visual Thinker?" Since launching in 2012, BuzzFeed Video has grown to 6.5+ million subscribers with over 1.6 billion views to date!

Success Stories That Will Restore Your Faith In Advertising

Brand Feeds That Are WinningThe Internet

Resources

BuzzFeed University

BuzzFeed University is a continuing education program focused on the art and science of content creation and social advertising.