BuzzFeed
BuzzFeed enables sharing!
On landing pages, BuzzFeed users can easily react to posts by clicking on LOL, OMG, WTF, CUTE, GEEKY, TRASHY, OLD, and EW. Once their reaction is logged, users can then share on several of the most popular social networks.
Even for advertising content, BuzzFeed consistently delivers viral distribution. For every 100,000 clicks generated through paid media to our advertisers' content, they, on average, saw 60,000 "free clicks" generated by sharing activity.
Audience (US)
| Gender | BuzzFeed | Total Internet |
|---|---|---|
| Male | 63.7% | 49.6% |
| Female | 36.3% | 50.4% |
| Age | BuzzFeed | Total Internet |
|---|---|---|
| 2-11 | 0% | 9.7% |
| 12-17 | 9.7% | 10.3% |
| 18-24 | 33.1% | 15.3% |
| 25-34 | 24.7% | 18.4% |
| 35-44 | 11.8% | 17.8% |
| 45-54 | 12.4% | 14.6% |
| 55-64 | 6.1% | 8.8% |
| 65+ | 2.2% | 5.2% |
| Household Income | BuzzFeed | Total Internet |
|---|---|---|
| Under $15K | 7.8% | 11.4% |
| $15K-$24,999 | 6.4% | 6.6% |
| $25-$39,999 | 13.9% | 15.1% |
| $40-$59,999 | 20.6% | 22.5% |
| $60-$74,999 | 9.1% | 9.8% |
| $75-$99,999 | 14.7% | 13.3% |
| $100,000 or more | 27.4% | 21.2% |
