"There's no reason why advertising content shouldn't aim to be as informative or delightful as an original online piece…BuzzFeed gets that." - The Atlantic
Creating content worth sharing requires an emotional connection between the brand and the consumer.
BuzzFeed automatically optimizes and promotes your most shareable content.
Start the conversation with custom social content. Our in-house creative team works with brands and agencies to weave their story into custom social posts that consumers identify with and share, written in an authentic brand voice. We then promote the content in rotating story units on our homepage and across the site on both desktop and mobile platforms. Our clients see an average lift of 55% in brand affinity and 88% in purchase intent from our custom social content.* Let us help your brand build a base of timely and relevant content that turns your fans into brand advocates and amplifies your marketing strategy. *average across Nielsen Online Brand Effect studies
Promote custom content through homepage, sitewide, social thumbnail, and mobile story units that are seamlessly integrated across BuzzFeed. Story units are included in every BuzzFeed program, and are optimized for success to promote the best performing posts. Our story unit click-through rates are approximately 10x the industry standard for banner ads.* *Source: Internal data
Amplify and accelerate engagement with your content through social discovery. Social discovery helps deliver branded social content to the audience that’s most likely to engage with it through strategic content seeding on Facebook, Twitter, Pinterest, and StumbleUpon. We include “Social Content Seeding” as a line item in every BuzzFeed program to boost engagement with advertiser content across social platforms.
Produce video that's designed to be shared. With 5+ million subscribers and over 1.4 billion views to date, BuzzFeed Video is one of the fastest-growing channels on YouTube. Responsible for instant hits like Friskie's "Dear Kitten" and GE's "Are You A Visual Thinker?", our production team and studio in L.A. is dedicated to crafting lightweight, shareable, on-brand videos.
Get a brief overview of BuzzFeed's key statistics and approach to social advertising.Check it out
Learn how our video team translates our philosophy on social advertising into branded videos worth sharing.Check it out
Find out how BuzzFeed works with brands to engage consumers using shareable emotions and formats, like inspiration and identity.Check it out
BuzzFeed University is a continuing education program focused on the art and science of content creation and social advertising.Learn More