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We are the what's hot network

People visit BuzzFeed to see what's hot...

  • 79.7% To see what's hot
  • 74.9% To find things to share with friends

...and then they share it!

  • 28.8% Always share what they find
  • 61.6% Sometimes share what they find
Share

BuzzFeed enables sharing!

On landing pages, BuzzFeed users can easily react to posts by clicking on LOL, OMG, WTF, CUTE, GEEKY, TRASHY, OLD, and EW. Once their reaction is logged, users can then share on several of the most popular social networks.

Even for advertising content, BuzzFeed consistently delivers viral distribution. For every 100,000 clicks generated through paid media to our advertisers' content, they, on average, saw 60,000 "free clicks" generated by sharing activity.

Audience (US)

Gender BuzzFeed Total Internet
Male 63.7% 49.6%
Female 36.3% 50.4%
Age BuzzFeed Total Internet
2-11 0% 9.7%
12-17 9.7% 10.3%
18-24 33.1% 15.3%
25-34 24.7% 18.4%
35-44 11.8% 17.8%
45-54 12.4% 14.6%
55-64 6.1% 8.8%
65+ 2.2% 5.2%
Household Income BuzzFeed Total Internet
Under $15K 7.8% 11.4%
$15K-$24,999 6.4% 6.6%
$25-$39,999 13.9% 15.1%
$40-$59,999 20.6% 22.5%
$60-$74,999 9.1% 9.8%
$75-$99,999 14.7% 13.3%
$100,000 or more 27.4% 21.2%
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