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How BuzzFeed Does Social Content

BuzzFeed's most successful partnerships emotionally connect the brand to the consumer, while staying true to the brand's identity. Custom social posts are crafted in an authentic voice that is entertaining and informative. BuzzFeed's creative team works with clients to weave a brand's story into posts that consumers identify with using a range of emotions. All BuzzFeed content is designed to be inherently social and shareable, resulting in measurable, word-of-mouth marketing at scale across the social web.