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BuzzFeed Advertising 101

BuzzFeed is a social news and entertainment company. Producing an average of 400+ pieces of content daily, BuzzFeed attracts 150+ million unique monthly visitors and a growing young audience. BuzzFeed works with brands and agencies to craft custom social posts that inspire sharing. Sharing is measured using BuzzFeed’s technology built by an in-house data science team. The Social Dashboard captures a program’s results in real-time, with the ability to breakdown the performance of individual posts and its sharing metrics. BuzzFeed’s social advertising is proven to drive lift in both brand affinity and purchase intent.

Social advertising is both art and science

Our in-house talent of creatives and LA producers work closely with brands to craft compelling stories that inspire sharing. BuzzFeed’s social advertising is proven to drive lift in both brand affinity and purchase intent. Sharing metrics are measured in real-time using patent pending technology built by our data science team.

We have 150M+ monthly uniques

50%
of our traffic is on mobile
75%
of our traffic is from social referrals
50%
of our audience is aged 18-34
Source: Comscore, Google Analytics, Quantcast, Internal

We have 150M+ monthly video views

6M+
subscribers
418+
videos with over 1 million views each
50%
of views on mobile
Source: YouTube Analytics

Top brands are already winning with us.

Where in the world are we?