BuzzFeed Advertising 101
BuzzFeed is a social news and entertainment company. Producing an average of 700+ pieces of content daily, BuzzFeed attracts 175+ million unique monthly visitors and a growing young audience. BuzzFeed works with brands and agencies to craft custom social posts that inspire sharing. Sharing is measured using BuzzFeed's technology built by an in-house data science team. The Social Dashboard captures a program's results in real-time, with the ability to breakdown the performance of individual posts and its sharing metrics. BuzzFeed's social advertising is proven to drive lift in both brand affinity and purchase intent.
Social advertising is both art and science
Our in-house talent of creatives and LA producers work closely with brands to craft compelling stories that inspire sharing. BuzzFeed's social advertising is proven to drive lift in both brand affinity and purchase intent. Sharing metrics are measured in real-time using patent pending technology built by our data science team.