Social Advertising: Content Worth Sharing

"There's no reason why advertising content shouldn't aim to be as informative or delightful as an original online piece…BuzzFeed gets that." - The Atlantic

Social Advertising is Both Art and Science

Creating content worth sharing requires an emotional connection between the brand and the consumer.

BuzzFeed automatically optimizes and promotes your most shareable content.

130+ Million monthly uniques 60% are 18-34 years old Source: Google Analytics, Quantcast
50% of our traffic is mobile, and growing Source: Google Analytics
100+ Million monthly video views 5+ million YouTube subscribers Source: YouTube Analytics

There’s More Than One Way To Go Social

Custom Social Content

Start the conversation with custom social content. Our in-house creative team works with brands and agencies to weave their story into custom social posts that consumers identify with and share, written in an authentic brand voice. We then promote the content in rotating story units on our homepage and across the site on both desktop and mobile platforms. Our clients see an average lift of 55% in brand affinity and 88% in purchase intent from our custom social content.* Let us help your brand build a base of timely and relevant content that turns your fans into brand advocates and amplifies your marketing strategy. *average across Nielsen Online Brand Effect studies

Promotion and Story Units

Promote custom content through homepage, sitewide, social thumbnail, and mobile story units that are seamlessly integrated across BuzzFeed. Story units are included in every BuzzFeed program, and are optimized for success to promote the best performing posts. Our story unit click-through rates are approximately 10x the industry standard for banner ads.* *Source: Internal data

Social Discovery

Amplify and accelerate engagement with your content through social discovery. Social discovery helps deliver branded social content to the audience that’s most likely to engage with it through strategic content seeding on Facebook, Twitter, Pinterest, and StumbleUpon. We include “Social Content Seeding” as a line item in every BuzzFeed program to boost engagement with advertiser content across social platforms.


Produce video that's designed to be shared. With 5+ million subscribers and over 1.4 billion views to date, BuzzFeed Video is one of the fastest-growing channels on YouTube. Responsible for instant hits like Friskie's "Dear Kitten" and GE's "Are You A Visual Thinker?", our production team and studio in L.A. is dedicated to crafting lightweight, shareable, on-brand videos.

Success Stories That Will Restore Your Faith In Advertising

Brand Feeds That Are WinningThe Internet

Shareable Resources

BuzzFeed University

BuzzFeed University is a continuing education program focused on the art and science of content creation and social advertising.

Learn More