The Obamacare rollout has had its share of problems, but a new Colorado health care site is moving full speed ahead and banking on bros looking out for each other and getting insurance before their next kegger.
As the ad states, Rob, Zach, and Sam are bros for life. "Yo Mom, do I got insurance?" one asks.
Doyougotinsurance.com, a URL that is presumably more "bro" friendly, redirects to gotinsurancecolorado.org, part of the Thanks Obamacare campaign, by the Colorado Consumer Health Initiative and ProgressNow Colorado Education.
The bro ads are just two of eight on the site.
Reactions on Twitter were of the amused and bemused variety.
With this, the use of the word "bro" has officially jumped the shark. cc: @marincogan
Suzy Khimm
@SuzyKhimm
With this, the use of the word "bro" has officially jumped the shark. cc: @marincogan
"You know what demographic we should hit for Obamacare? Bro's, man. Bro's." "Let's get a picture of one doing a keg stand." "AMAZING."
Luke Londo
@llondo
"You know what demographic we should hit for Obamacare? Bro's, man. Bro's."
"Let's get a picture of one doing a keg stand."
"AMAZING."
Hey, #Brobamacare, "bros" don't let "bros" wear #jorts. #tcot #Obamacare http://t.co/GeJm6q18nH
Brandon Howell
@BrandonDHowell
Hey, #Brobamacare, "bros" don't let "bros" wear #jorts. #tcot #Obamacare http://t.co/GeJm6q18nH
My Halloween costume RT @BrettLoGiurato: Brobamacare
Josh Petri
@joshpetri
My Halloween costume RT @BrettLoGiurato: Brobamacare
As for the national website, President Obama promised Monday that a tech strike force has been activated to help solve the problems plaguing HealthCare.gov.