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Colorado Busts Out Kegs And Bros To Sell Obamacare

Brobamacare is tapping into the bro demo to make sure they’re informed about Obamacare.

1. The Obamacare rollout has had its share of problems, but a new Colorado health care site is moving full speed ahead and banking on bros looking out for each other and getting insurance before their next kegger.

2. As the ad states, Rob, Zach, and Sam are bros for life. “Yo Mom, do I got insurance?” one asks.

3. Doyougotinsurance.com, a URL that is presumably more “bro” friendly, redirects to gotinsurancecolorado.org, part of the Thanks Obamacare campaign, by the Colorado Consumer Health Initiative and ProgressNow Colorado Education.

The site links to Colorado’s official health care marketplace site connectforhealthco.com.

4. The bro ads are just two of eight on the site.

5. Reactions on Twitter were of the amused and bemused variety.


Suzy Khimm

@SuzyKhimm

With this, the use of the word “bro” has officially jumped the shark. cc: @marincogan

/ Via

"You know what demographic we should hit for Obamacare? Bro's, man. Bro's." "Let's get a picture of one doing a keg stand." "AMAZING."

— llondo (@Luke Londo)

Luke Londo

@llondo

“You know what demographic we should hit for Obamacare? Bro’s, man. Bro’s.” “Let’s get a picture of one doing a keg stand.”
“AMAZING.”

/ Via

Hey, #Brobamacare, "bros" don't let "bros" wear #jorts. #tcot #Obamacare http://t.co/GeJm6q18nH

— BrandonDHowell (@Brandon Howell)

Brandon Howell

@BrandonDHowell

Hey, #Brobamacare, “bros” don’t let “bros” wear #jorts. #tcot #Obamacare http://t.co/GeJm6q18nH

/ Via

My Halloween costume RT @BrettLoGiurato: Brobamacare

— joshpetri (@Josh Petri)

Josh Petri

@joshpetri

My Halloween costume RT @BrettLoGiurato: Brobamacare

/ Via

As for the national website, President Obama promised Monday that a tech strike force has been activated to help solve the problems plaguing HealthCare.gov.

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Adrian Carrasquillo is a political reporter for BuzzFeed News and is based in New York.
Contact Adrian Carrasquillo at adrian.c@buzzfeed.com
 
 
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