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    Understanding Canada Through 10 Heritage Minutes

    A series of government-approved commercials offer insight into why Canadians are they way they are.

    A big part of being Canadian is trying to define what it means to be Canadian. If countries aged the way people do, Canada would still be in its mid-20s — an experimental stage, brimming with potential but lacking direction and dangerously self-conscious.

    To try to fill this void, in the 1990s the Canadian government approved a series of “Heritage Minutes,” which played during primetime on national television networks. Each about a minute in length, they provide some insight into why Canadians are the way they are.

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