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    If Brands Stopped Being So Happy All The Time

    Who's happy all the time? Introducing #sadvertising. Presented by BuzzFeed BFF.

    Brands fill our social feeds with shiny, happy tweets and posts. They're meant to fit right in, but who's always at a perfect party all the time?

    What if brands got sad like the rest of us?

    Nike

    We invited people to suggest their favorite brands, then made... whatever this is. Introducing #sadvertising, the fun new trend that's been 100% totally legitimized by at least one major industry publication.

    IKEA

    Chipotle

    Pabst Blue Ribbon

    LUSH

    Bacardi

    Penguin Books

    Coca-Cola

    Starbucks