olympics

Chevrolet Features LGBT Couples And Families In Ads During Olympics Opening Ceremony

“While what it means to be a family hasn’t changed, what a family looks like has.”

1. During the opening ceremonies of the Winter Olympic Games in Sochi, Russia, American automaker Chevrolet debuted two ads that included LGBT couples and families.

Chevrolet / Via youtube.com

One ad featured real couples via social media, like Francis and Cassius, whose wedding video has been on Vimeo since Sept., 2012.

2. The ad also highlighted openly gay scientific prodigy Jack Andraka, who developed a breakthrough test for pancreatic cancer.

Chevrolet / Via youtube.com

3. The second ad focused more on families.

Chevrolet / Via youtube.com

4. “While what it means to be a family hasn’t changed,” said the narrator, “what a family looks like has.”

Chevrolet / Via youtube.com

5. The ads are the latest pointed display of support for LGBT rights from an American company in the face of Russia’s anti-LGBT laws.

Chevrolet / Via youtube.com

“Recent LGBT-inclusive ads like these not only raise the bar for the advertising industry,” said GLAAD President and CEO Sarah Kate Ellis in a statement, “but also reflect the growing support and acceptance of LGBT people. It’s about time my children were able to turn on the television and see families like their own represented in mainstream advertising.”

6. Watch both ads here:

Chevrolet / Via youtube.com
Chevrolet / Via youtube.com

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