Founder & CEO
Jonah Peretti is Founder and CEO of BuzzFeed, the social news and entertainment company that provides a pioneering mix of breaking news, entertainment, and shareable content. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed has grown to over 700 people worldwide and more than 200M monthly unique visitors, with editors creating shareable entertaining lists and reporters covering everything from politics to longform features and international news. BuzzFeed has also pioneered social advertising to build shareable campaigns for the world’s leading brands.
Before BuzzFeed, Peretti experimented with viral projects and studied how information and ideas spread through the web. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He lives in Brooklyn with his wife and twins.
Greg Coleman is President of BuzzFeed, where he also sits on the company’s Board of Directors to scale social advertising globally and expand mobile, video and ad products. Coleman has been advising the company since 2010. Most recently, Coleman was the President of advertising technology company Criteo. He has previously held roles as President and Chief Revenue Officer at the Huffington Post and the EVP of Global Sales at Yahoo. Coleman also served as President of Platform-A at AOL from February to April of 2009 and was formerly Senior Vice President of Reader’s Digest Association and president of U.S. Magazine Publishing. At CBS, Inc., he spent 10 years leading advertising efforts for Woman’s Day as Vice President and National Sales Manager. Coleman holds a B.S. degree in Business Administration from Georgetown University and attended the M.B.A. program at New York University. He currently lives in Greenwich Village and is an adjunct professor at New York University’s Stern School of Business where he teaches a class on digital marketing and innovation.
President of BuzzFeed Motion Pictures
Ze Frank is the President of BuzzFeed Motion Pictures, overseeing all moving image content spanning the gamut from an animated GIF to a feature film. Frank joined BuzzFeed in September 2012 as the Executive Vice President of BuzzFeed Video where he focused on finding new formats in social video. A web pioneer since 2001, Frank is known for creating viral projects like "Earth Sandwich," "Young Me/Now Me," and "Chillout Song." In 2006, he created "The Show with Ze Frank," which was an early template for the modern video blog, and he recently relaunched a video blog called "A Show with Ze Frank" with the help of a successful Kickstarter campaign. He has been named a top virologist in Newsweek’s Digital Power Index, and included in TheWrap’s 2014 Innovators List of thought leaders who are changing Hollywood. He is also a frequent TED talk speaker.
Chief Financial Officer
Mark Frackt is BuzzFeed’s Chief Financial Officer and oversees the company’s finance, accounting, and HR functions. Before joining BuzzFeed in September 2011, Frackt held strategic finance and accounting roles with both publicly traded and venture-backed companies including Sirius Satellite Radio, Bristol-Myers Squibb, and Peek Inc. He was also a Senior Auditor with PricewaterhouseCoopers’ technology practice in New York City. Frackt is a graduate of Syracuse University’s School of Management with a BS in Accounting, is a certified public accountant in the State of New York, and lives in Monmouth County, New Jersey, with his wife and three kids.
General Counsel, EVP Legal
Allison Lucas is BuzzFeed’s General Counsel and EVP Legal, and oversees all aspects of the company’s legal functions. Before joining BuzzFeed, Lucas held in-house counsel roles at Gilt Groupe and United Media, and served as a firm associate at Greenberg Traurig and Freshfields Bruckhaus Deringer. Lucas graduated from Northwestern University, with a BS in Journalism, and Fordham University School of Law. Lucas lives in Brooklyn, New York, with her husband and two daughters.
Vice President of Product
Chris Johanesen is BuzzFeed’s Vice President of Product and was the company’s second employee and first designer. Working under Founder & CEO Jonah Peretti, he has guided product from the first BuzzFeed.com site launch through the development of its groundbreaking social CMS, analytics, and advertising products — building out BuzzFeed’s world-class product team along the way. A tech generalist, Johanesen has spent time on product design, programming, user experience, and visual design. Before BuzzFeed, Johanesen helped with design and development for other New York organizations such as AIGA, Apartment Therapy, and The Brooklyn Rail. He has a BA in Visual Art from Rutgers, and lives in Brooklyn with his wife and two daughters.
Chief of Staff, BuzzFeed
Ashley McCollum is the Chief of Staff to BuzzFeed CEO and Founder Jonah Peretti. She works closely with Peretti and the executive team to shape strategy for company-wide initiatives and runs point on new R&D projects to extend the company’s longterm competitive advantage. She also leads communications and is responsible for strategic positioning and media coverage of the company. McCollum has significantly increased BuzzFeed’s awareness and press coverage and has helped grow the company from a small 75 person startup with 20M monthly unique visitors to a thriving international media company with over 700 employees and 200M monthly uniques while rolling out dozens of new content verticals, hundreds of new hires, editorial initiatives and business deals. Before joining BuzzFeed, McCollum worked in marketing & communications at NBC News and focused on digital and social initiatives. She studied Economics at Presbyterian College and lives in New York City.
Senior Director of Creative Services
Melissa Rosenthal is BuzzFeed’s Senior Director of Creative Services, where she leads a growing team of creatives who build native social content for advertisers. Melissa and her team work with Fortune 500 brands to create compelling and engaging branded content for the social web. Joining the staff in 2010, Rosenthal was a key contributor to the early success of BuzzFeed’s social advertising model and created the site’s first ads. She was named Forbes "30 Under 30" and was featured as Marie Claire’s "New Guard." She currently resides in Manhattan with her adorable cat, Wendy.
Kenneth Lerer is a Manager of Lerer Ventures. He was the Chairman and Co-Founder of The Huffington Post. Lerer is Chairman of Betaworks, Bedrocket and BuzzFeed. He is a member of Pilot Group LLC, a private investment firm.
Lerer is Chairman Emeritus of the Public Theater in New York City and serves on the boards of directors of several nonprofit organizations, including Association to Benefit Children (ABC) and Bank Street College of Education. In 2008-09, Lerer served as the Hearst New Media Professional-in-Residence at Columbia Journalism School.
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the leading news site lemonde.fr, where she served as its Chief Executive Officer starting in 2006. During her time as CEO, the site’s audience tripled, its revenue doubled, and it turned a healthy profit. While at Le Monde Interactif, she also launched Le Post.fr, a news and entertainment site. Before moving to France, she was Executive Producer at Concrete Media, a small web agency, and a consultant at Andersen Consulting (now Accenture). She has a degree in Applied Mathematics / Computer Science from Harvard.
John Johnson is the Director of the Harmony Institute, a research organization that studies the social impact of entertainment media. He consults with media creatives, socially conscious film funds and production companies to help their work achieve concrete, positive change in specific target constituencies.
He is co-founder of BuzzFeed, and is the founder of Eyebeam, a MacArthur and NEA funded non-profit art and technology laboratory in New York City.
Johnson is a Henry Crown Fellow at the Aspen Institute and is the author of an anthology titled The Atlas of Art and Capital, a visual exploration of the financial, social, and cultural capital models of legendary art enterprises from Burning Man to Andy Warhol’s Factory.
Ben Smith is BuzzFeed’s Editor-in-Chief. Since joining the company in January 2012, Smith has built a newsroom of about 250 reporters and editors, led expansion of over 20 content verticals, and built teams across the world. Under his leadership, BuzzFeed’s coverage has grown to include politics, business, investigative reporting, longform journalism, and entertainment while growing the site’s traffic to over 200M monthly unique visitors. Smith was called "one of the most talented and admired scoop-mongers in the game" by The New Republic, named one of Fast Company’s "Most Creative People in Business," and featured as Fortune’s "40 Under 40" for his work at BuzzFeed.
Prior to BuzzFeed, Smith was senior political writer for Politico from 2007 to 2011. Before Politico, he wrote a column and a blog for the New York Daily News, started New York’s first political blog, The Politicker, for the New York Observer, as well as the political site, Room Eight, after working as City Hall Bureau Chief for the New York Sun.
Smith has written for publications including the Wall Street Journal, The Los Angeles Times, Slate, The New York Post, and The New Republic. He was born and raised in Manhattan, and now lives in Brooklyn with his wife and three children.
Chief Technology Officer
Mark Wilkie is the Chief Technology Officer for BuzzFeed. He has built and grown the team, software, and technology that helped make BuzzFeed a state-of-the-art, technology-driven media company. Wilkie has over 20 years of experience, and prior to joining BuzzFeed in 2006, he led the technology team for Kinja Media, a startup founded by Nick Denton/Gawker Media. He was a Senior Software Architect at United Health Technologies defining best practices and technology standards for United Health Care. Wilkie lives in Brooklyn with his wife and daughter.
Head of Global Business Development
Sam Figler is BuzzFeed’s Head of Global Business Development where he leads the company’s global strategic partnerships and M&A in business, video and technology. In 1998, Sam joined Yahoo! as its sixth lawyer leading negotiations for its largest commercial transactions. He moved over to Yahoo!’s business side in 1999 and over the next seven years, held a variety of senior management positions including Vice President, Business Development. In 2006, Sam went on to serve in a number of senior executive roles at various digital media companies including Senior Vice President, Partnerships & Ventures, at The Huffington Post, and Executive Vice President, Business Development at Criteo. In addition to his business career, Sam has taught at the George Washington University Law School and served on numerous boards, including the Youth Law Center and Center for Children’s Law & Policy. Sam Figler graduated with high honors from the George Washington University Law School and Clark University.
Scott Lamb is the Vice President of International for BuzzFeed. Scott is responsible for the international growth and expansion of BuzzFeed. Lamb joined the company in 2007 as a senior editor, became managing editor in 2009, and was promoted to editorial director in 2012, where he created the Web’s most engaging and shareable content. Lamb is the originator of the popular Disaster Girl meme and in 2011, Gizmodo named him one of the internet’s "Most Viral People."
Prior to BuzzFeed, Lamb worked at Der Spiegel’s English-language website. From 2005 to 2007, he was an associate editor at Salon.com, where he launched their music blog and podcasts. He’s written for Details, LA Weekly, and other publications. Lamb is a graduate of Pomona College and has a master’s degree in Journalism from NYU. He was a recipient of a Fulbright for journalism in 2005. Before that, he was a founding member of the band We Are Scientists. He is based in Los Angeles.