Jonah Peretti is Founder and CEO of BuzzFeed, the social news and entertainment company that provides a pioneering mix of breaking news, entertainment, and shareable content. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed has grown to over 500 people worldwide and more than 150M monthly unique visitors, with editors creating shareable entertaining lists and reporters covering everything from politics to longform features and international news. BuzzFeed has also pioneered social advertising to build shareable campaigns for the world’s leading brands.
Before BuzzFeed, Peretti experimented with viral projects and studied how information and ideas spread through the web. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He lives in Brooklyn with his wife and twins.
Greg Coleman is President of BuzzFeed, where he also sits on the company’s Board of Directors to scale social advertising globally and expand mobile, video and ad products. Coleman has been advising the company since 2010. Most recently, Coleman was the President of advertising technology company Criteo. He has previously held roles as President and Chief Revenue Officer at the Huffington Post and the EVP of Global Sales at Yahoo. Coleman also served as President of Platform-A at AOL from February to April of 2009 and was formerly Senior Vice President of Reader’s Digest Association and president of U.S. Magazine Publishing. At CBS, Inc., he spent 10 years leading advertising efforts for Woman’s Day as Vice President and National Sales Manager. Coleman holds a B.S. degree in Business Administration from Georgetown University and attended the M.B.A. program at New York University. He currently lives in Greenwich Village and is an adjunct professor at New York University’s Stern School of Business where he teaches a class on digital marketing and innovation.
Ze Frank is the President of BuzzFeed Motion Pictures, overseeing all moving image content spanning the gamut from an animated GIF to a feature film. Frank joined BuzzFeed in September 2012 as the Executive Vice President of BuzzFeed Video where he focused on finding new formats in social video. A web pioneer since 2001, Frank is known for creating viral projects like "Earth Sandwich," "Young Me/Now Me," and "Chillout Song." In 2006, he created "The Show with Ze Frank," which was an early template for the modern video blog, and he recently relaunched a video blog called "A Show with Ze Frank" with the help of a successful Kickstarter campaign. He has been named a top virologist in Newsweek’s Digital Power Index, and included in TheWrap’s 2014 Innovators List of thought leaders who are changing Hollywood. He is also a frequent TED talk speaker.
Mark Frackt is BuzzFeed’s Chief Financial Officer and oversees the company’s finance, accounting, and HR functions. Before joining BuzzFeed in September 2011, Frackt held strategic finance and accounting roles with both publicly traded and venture-backed companies including Sirius Satellite Radio, Bristol-Myers Squibb, and Peek Inc. He was also a Senior Auditor with PricewaterhouseCoopers’ technology practice in New York City. Frackt is a graduate of Syracuse University’s School of Management with a BS in Accounting, is a certified public accountant in the State of New York, and lives in Monmouth County, New Jersey, with his wife and three kids.
Allison Lucas is BuzzFeed’s General Counsel and EVP Legal, and oversees all aspects of the company’s legal functions. Before joining BuzzFeed, Lucas held in-house counsel roles at Gilt Groupe and United Media, and served as a firm associate at Greenberg Traurig and Freshfields Bruckhaus Deringer. Lucas graduated from Northwestern University, with a BS in Journalism, and Fordham University School of Law. Lucas lives in Brooklyn, New York, with her husband and two daughters.
Chris Johanesen is BuzzFeed’s Vice President of Product and was the company’s second employee and first designer. Working under Founder & CEO Jonah Peretti, he has guided product from the first BuzzFeed.com site launch through the development of its groundbreaking social CMS, analytics, and advertising products â building out BuzzFeed’s world-class product team along the way. A tech generalist, Johanesen has spent time on product design, programming, user experience, and visual design. Before BuzzFeed, Johanesen helped with design and development for other New York organizations such as AIGA, Apartment Therapy, and The Brooklyn Rail. He has a BA in Visual Art from Rutgers, and lives in Brooklyn with his wife and two daughters.
Ashley McCollum is BuzzFeed’s Vice President of Business Development & Communications. She focuses on strategic business deals and expansion, is responsible for communications, strategic positioning, and media coverage, and is the chief spokesperson for the company. McCollum has significantly grown the company’s brand awareness and press coverage, led rollout of 20 content verticals, and is responsible for promotion of BuzzFeed’s editorial initiatives, business deals, and partnerships, as well as promoting the company’s executives. Before joining BuzzFeed, McCollum worked in marketing & communications at NBC News and focused on digital and social initiatives. She studied Economics at Presbyterian College and lives in New York City.
Scott Lamb is the Vice President of International for BuzzFeed. Scott is responsible for the international growth and expansion of BuzzFeed. Lamb joined the company in 2007 as a senior editor, became managing editor in 2009, and was promoted to editorial director in 2012, where he created the Web's most engaging and shareable content. Lamb is the originator of the popular Disaster Girl meme and in 2011, Gizmodo named him one of the internet's "Most Viral People."
Prior to BuzzFeed, Lamb worked at Der Spiegel’s English-language website. From 2005 to 2007, he was an associate editor at Salon.com, where he launched their music blog and podcasts. He's written for Details, LA Weekly, and other publications. Lamb is a graduate of Pomona College and has a master's degree in Journalism from NYU. He was a recipient of a Fulbright for journalism in 2005. Before that, he was a founding member of the band We Are Scientists. He is based in Los Angeles.
Melissa Rosenthal is BuzzFeed’s Director of Creative Services, where she leads a growing team of creatives who build native social content for advertisers. Melissa and her team work with Fortune 500 brands to create compelling and engaging branded content for the social web. Joining the staff in 2010, Rosenthal was a key contributor to the early success of BuzzFeed’s social advertising model and created the site’s first ads. She was named Forbes "30 Under 30" and was featured as Marie Claire's "New Guard." She currently resides on the Upper East Side in Manhattan with her adorable cat, Wendy.
Joel Greengrass is BuzzFeed’s SVP of Talent where he leads and manages the company’s human resources functions, systems and policies throughout the employee life cycle to drive organizational effectiveness. Previously, Joel held roles as Senior Vice President of ideeli, Chief People Officer at Axiom and Vice President of People and Learning at Equinox Fitness. Before entering a life in the world of People, Joel was a management consultant for 10 years at Andersen Consulting, Renaissance Solutions and Viant. Joel earned his MBA in Finance and International Business from New York University and a BS in Honors Marketing from Rutgers University. An award-winning filmmaker, Joel lives in New Jersey with his wife, three children and adorable cavapoo, Moose.
Kenneth Lerer is a Manager of Lerer Ventures. He was the Chairman and Co-Founder of The Huffington Post. Lerer is Chairman of Betaworks, Bedrocket and BuzzFeed. He is a member of Pilot Group LLC, a private investment firm.
Lerer is Chairman Emeritus of the Public Theater in New York City and serves on the boards of directors of several nonprofit organizations, including Association to Benefit Children (ABC) and Bank Street College of Education. In 2008-09, Lerer served as the Hearst New Media Professional-in-Residence at Columbia Journalism School.
Andy Wiedlin is BuzzFeed’s Chief Revenue Officer and is responsible for leading BuzzFeed’s revenue growth strategy. Since joining BuzzFeed in 2011, Wiedlin has grown the company from zero revenue to profitability with over 500 employees. He has built a talented global sales team that works with world-class brands to provide unique social advertising programs. During his tenure, no banner ads have been harmed or sold at BuzzFeed.
Before joining BuzzFeed, Wiedlin was the SVP of Sales at Huffington Post, where he pioneered the idea of social news, built a successful sales team, developed a market strategy, and defined social marketing products. He got his start in the social space in 2008 at MySpace as Vice President of Sales. From 2003 to 2008, Wiedlin worked at Yahoo as Vice President of the Northwest Region. Before diving into online in 1999, Wiedlin spent five years with AT&T International/Bell Labs. He spent 10 years working abroad, primarily in Japan and Australia. Wiedlin has a master’s degree in Pacific International Affairs (with a focus on Marketing and Japanese Language) from the University of California, San Diego.
John Johnson is the Director of the Harmony Institute, a research organization that studies the social impact of entertainment media. He consults with media creatives, socially conscious film funds and production companies to help their work achieve concrete, positive change in specific target constituencies.
He is co-founder of BuzzFeed, and is the founder of Eyebeam, a MacArthur and NEA funded non-profit art and technology laboratory in New York City.
Johnson is a Henry Crown Fellow at the Aspen Institute and is the author of an anthology titled The Atlas of Art and Capital, a visual exploration of the financial, social, and cultural capital models of legendary art enterprises from Burning Man to Andy Warhol’s Factory.
Ben Smith is BuzzFeed’s Editor-in-Chief. Since joining the company in January 2012, Smith has built a newsroom of more than 200 reporters and editors, led expansion of over 20 content verticals, and built teams across the world. Under his leadership, BuzzFeed’s coverage has grown to include politics, business, investigative reporting, longform journalism, and entertainment while growing the site’s traffic to over 150M monthly unique visitors. Smith was called "one of the most talented and admired scoop-mongers in the game" by The New Republic, named one of Fast Company’s "Most Creative People in Business," and featured as Fortune’s "40 Under 40" for his work at BuzzFeed.
Prior to BuzzFeed, Smith was senior political writer for Politico from 2007 to 2011. Before Politico, he wrote a column and a blog for the New York Daily News, started New York’s first political blog, The Politicker, for the New York Observer, as well as the political site, Room Eight, after working as City Hall Bureau Chief for the New York Sun.
Smith has written for publications including the Wall Street Journal, The Los Angeles Times, Slate, The New York Post, and The New Republic. He was born and raised in Manhattan, and now lives in Brooklyn with his wife and three children.
Doree Shafrir is BuzzFeed’s Executive Editor, overseeing the site’s acclaimed culture, entertainment, and ideas sections. Shafrir was key in developing the Los Angeles bureau and is the point person for all culture-related company initiatives. Shafrir formerly edited music news and features as senior editor at RollingStone.com, and covered a wide range of topics from culture to technology as Contributing Editor at New York Magazine. She is also a former editor at the New York Observer and Gawker, and has contributed to the New Yorker, The New York Times, Details, Marie Claire, Slate, and The Daily Beast. She is based in Los Angeles.
Mark Wilkie is the Chief Technology Officer for BuzzFeed. He has built and grown the team, software, and technology that helped make BuzzFeed a state-of-the-art, technology-driven media company. Wilkie has over 20 years of experience, and prior to joining BuzzFeed in 2006, he led the technology team for Kinja Media, a startup founded by Nick Denton/Gawker Media. He was a Senior Software Architect at United Health Technologies defining best practices and technology standards for United Health Care. Wilkie lives in Brooklyn with his wife and daughter.
Eric Harris is BuzzFeed’s Executive Vice President of Business Operations and is responsible for all business operations and partnerships. Eric was one of the company’s first employees and has been a key figure in developing its business model, new ventures, and growing the site’s relationships with publishers and brands. Eric leads a team of strategists, planners, account managers, marketers, and advertising operations professionals who work with Fortune 500 brands. Before joining BuzzFeed, Eric was VP of Product Management at Operative Media, where he helped to build its best of breed Advertising Management platform. Prior to Operative, Eric was Director of Operations at washingtonpost.com and spent several years doing consulting work at Price Waterhouse. Eric has an MBA from the Tepper School of Business at Carnegie Mellon University and lives with his wife and two children in Brooklyn.
Jonathan Perelman is Vice President of BuzzFeed Motion Pictures leading business management, partnership development and BuzzFeed’s branded video team. Prior to joining BuzzFeed, Perelman spent over six years at Google as the Global Lead for Industry Relations. He is a Sr. Fellow at the Center for the Digital Future at the USC Annenberg School, and serves on many industry boards including Advertising Week (U.S. and Europe), Internet Week, and Ad:Tech. Perelman advises several startups and is a member of multiple international foreign policy think tanks. He’s also an investor in early-stage tech and media companies as part of NextGen Angels NYC. Perelman lives in Los Angeles with his wife and two children.
Dao Nguyen is BuzzFeed’s VP of Growth & Data and is responsible for ensuring that data is used in the most effective ways to achieve our business goals, with particular emphasis on the goal of traffic growth. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the leading news site lemonde.fr, where she served as its Chief Executive Officer starting in 2006. During her time as CEO, the site’s audience tripled, its revenue doubled, and it turned a healthy profit. While at Le Monde Interactif, she also launched Le Post.fr, a news and entertainment site. Before moving to France, she was Executive Producer at Concrete Media, a small web agency, and a consultant at Andersen Consulting (now Accenture). She has a degree in Applied Mathematics / Computer Science from Harvard.
Will Hayward is Vice President of Advertising, Europe, for BuzzFeed and is responsible for expanding all social advertising partnerships and operations in the region. Prior to joining BuzzFeed, Hayward was the Director of Integrated Marketing Solutions in Europe, Middle East, and Africa for The Wall Street Journal, looking after key advertiser initiatives, research, and thought leadership. Previously, Hayward worked in a variety of roles at The Economist, AOL, and Report International, a media consultancy. Hayward resides in London and is a graduate of Sussex University with dual honours in English Literature and Spanish.