BuzzFeed is a new kind of media company for the social world. BuzzFeed is the leading social news organization, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 25 million monthly unique visitors.
BuzzFeed is at the forefront of a major shift in the advertising industry away from traditional banner ads towards "social advertising" that engages consumers, inspires sharing, and produces viral lift, or "earned media."
BuzzFeed's industry leading technology and unique social distribution engine is used by top brands such as GE, Kraft, and Coca Cola to go beyond banners, turbo charging their social advertising and branded content initiatives.
Jonah Peretti, founder & CEO of BuzzFeed, previously cofounded the Huffington Post. Ben Smith is its Editor-in-chief and Jon Steinberg is its President & COO.