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How “Golden Eagle Snatches Kid” Ruled The Internet

Four Canadian film students were assigned a project: Create a YouTube hoax video that gets 100,000 views. They got nearly 42 million instead. Here’s the definitive behind-the-meme look at how — and why — their homework snowballed into one of the most popular and rapidly spread videos ever.

1,262,214 total
impressions

2,600 total
clicks

0.21% avg
ctr

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